We build & run your startup.

An AI-powered platform to find demand, validate ideas, build products and manage operations,
with your approval at every major step.
The company is yours.

Reserve my price Plans from €49 a month

Nothing to pay today. Your price is reserved.

Founding phase: in test runs the engine already builds a startup up to a launched page with a first version. Reserve now to lock in the founding price.

  • Demand before code
  • A human approves every euro
  • No fake proof
Startup EngineDemo · click around

Approvals

€18.40 of €50

Pre-sales this week

Invoice reminders for freelancers

9 so far. Go at 12.

Late-fee tracker for landlords

Forums · reviews

8.1

Menu price updater for cafés

Reviews · search

7.6

Certificate renewals for trades

Forums · search

7.2

First version

Invoice reminders for freelancers · runs in a browser

Done

Brand kit: name, colours and voice

Invoice reminders for freelancers

Done

Launch posts

Being written

Writing

Invoice reminders for freelancers

Day 4 of 7 · €29 pre-order

9 of 12

Meal planner for shift workers

Paused at its daily cap · 3 pre-sales

Go 12+ · Change 6 to 11 · Stop under 6

Thresholds set before any money is spent

Locked

Approve €120 test budget

Invoice reminders for freelancers · Prove

Pick a name: 4 options ready

Invoice reminders for freelancers · Brand

Ad test paused at its daily cap

Meal planner for shift workers · €20 of €20 today

Running costs cap

Per month, for tools and AI

€50

Validation ads cap

Per month, across all tests

€150

A human approves every spend

Always on. It cannot be switched off.

7Find2Prove2Build0Launch

How it works

From an idea to a running company.

Malchev & Co. is an AI system, sold as a subscription (SaaS), that builds your startup in 7 days. The engine does the work of starting a company, stage by stage. It follows the methods of successful startups and two decades of startup knowledge, and you approve what costs money or goes public. The path is laid out for 7 days, and it takes less than 30 minutes of your time a day on average.

  1. 1

    Find

    Bring your own idea or product, or let the engine find one.

    • Reads forums, reviews and search data
    • Scores every idea on evidence
    • Research file on customers, rivals and market
  2. 2

    Prove

    Before anything is built, real people show whether they want it.

    • The demand test that fits the idea
    • A budget capped before it starts
    • A clear go, change or stop
  3. 3

    Build

    The ideas that pass become a product and a brand.

    • Product built for the idea
    • Brand kit: name, logo and voice
    • Launch website with legal pages
    • Payments set up in your own account
  4. 4

    Launch & run

    Then it goes to market and keeps running.

    • Ads and posts made for you
    • Reports, customer support and growth tests
    • Books and tax export for your adviser
Reserve my price

Spending is capped before anything starts, and every euro waits for your yes.

Pricing

One subscription. A share only when a startup earns.

Pick how far the engine takes each startup, and how many you run at once. There is nothing to pay today: joining the waitlist reserves your plan and its price.

Portfolio

Run a portfolio that keeps going after launch.

€249a month

Billed €2,988 a year. You save €600.

€24.90 per startup10 startups at a time · 10 demand tests a month

Find and prove

  • Idea finding with an evidence score
  • Research file: customers, rivals, market
  • A clear go, change or stop for every idea
  • Every euro waits for your yes

Build and launch

  • Product built for the ideas that pass
  • Brand kit: name, logo and voice
  • Launch website with legal pages
  • Ads and posts made for you
  • Payments set up in your own account

Run after launchNew in Portfolio

  • Run after launch: reports, support, growth tests
  • Books and tax export for your adviser
  • One board for all your startups
Reserve Portfolio

Nothing to pay today. Your price is reserved.

The founding price is for the first 25 subscriptions. After that the price goes up for everyone who has not reserved it.

If your first test ends in a stop, the next month is free, so you can test your next idea.

Recommended

Studio

Get the ideas that pass built, branded and launched.

€99a month

Billed €1,188 a year. You save €240.

€33 per startup3 startups at a time · 3 demand tests a month

Find and prove

  • Idea finding with an evidence score
  • Research file: customers, rivals, market
  • A clear go, change or stop for every idea
  • Every euro waits for your yes

Build and launchNew in Studio

  • Product built for the ideas that pass
  • Brand kit: name, logo and voice
  • Launch website with legal pages
  • Ads and posts made for you
  • Payments set up in your own account

Run after launchNot in Studio

  • Not in Studio: Run after launch: reports, support, growth tests
  • Not in Studio: Books and tax export for your adviser
  • Not in Studio: One board for all your startups

In Portfolio for €150 more a month

Reserve Studio

Nothing to pay today. Your price is reserved.

The founding price is for the first 25 subscriptions. After that the price goes up for everyone who has not reserved it.

If your first test ends in a stop, the next month is free, so you can test your next idea.

Solo

Test an idea before you build it.

€49a month

Billed €588 a year. You save €120.

€49 per startup1 startup at a time · 1 demand test a month

Find and prove

  • Idea finding with an evidence score
  • Research file: customers, rivals, market
  • A clear go, change or stop for every idea
  • Every euro waits for your yes

Build and launchNot in Solo

  • Not in Solo: Product built for the ideas that pass
  • Not in Solo: Brand kit: name, logo and voice
  • Not in Solo: Launch website with legal pages
  • Not in Solo: Ads and posts made for you
  • Not in Solo: Payments set up in your own account

In Studio for €50 more a month

Run after launchNot in Solo

  • Not in Solo: Run after launch: reports, support, growth tests
  • Not in Solo: Books and tax export for your adviser
  • Not in Solo: One board for all your startups

In Portfolio for €200 more a month

Reserve Solo

Nothing to pay today. Your price is reserved.

The founding price is for the first 25 subscriptions. After that the price goes up for everyone who has not reserved it.

If your first test ends in a stop, the next month is free, so you can test your next idea.

The first €1,000 is yours. Every month.

On Studio and Portfolio we take a small share of what a startup built by the engine takes in above that, and the share shrinks as the startup grows. The €1,000 is where our share begins, not a promise of what a startup earns. Each rate applies only to the revenue inside its band.

  • 0%first €1,000
  • 5%€1,000 to €5,000
  • 3%€5,000 to €20,000
  • 2%above €20,000

€5,000 a month

You keep€4,80096% of it

Our share€200plus your plan

The share, in plain rules

  • It applies to startups the engine builds, on Studio and Portfolio. On Solo you build yourself and pay the subscription only.
  • It is worked out for each startup and each month, on the payments its customers made, after refunds and sales tax.
  • Only the amount above €1,000 counts. Below that there is no share.
  • The startup stays yours if you cancel. The share on later revenue ends when your subscription ends.
  • A share that has already come due stays payable, and later refunds are set off against it.
  • These are the commercial rules. The binding terms come with the offer, before anyone pays.

What a plan includes

Platform access
The platform in your browser, for as many startups at a time as your plan names.
Limits
One demand test a month for each of those startups. What a test or a tool may cost is capped by you before anything starts.
Help from a person
By email, from the people who build the platform. The work itself is done by the platform, and you decide.
  • Nothing to pay today
  • No share on the first €1,000 a month
  • Your startup lives in your own accounts
  • Spending waits for your yes
When do I pay?

Not today. Before the launch you reserve your plan at the founding price, and it costs nothing. The founding price is for the first 25 subscriptions. After that the price goes up for everyone who has not reserved it.

What if my startup earns nothing?

Then you pay your plan and no share. The share only starts on revenue above €1,000 in a month, and Solo has none.

How is the share worked out?

In bands, like tax brackets. A startup that makes €8,000 in a month pays nothing on the first €1,000, 5% on the next €4,000 (€200) and 3% on the last €3,000 (€90). That is €290, and €7,710 stays with you.

Who owns the startup?

You do. The domain, the code, the payments and the customers sit in your own accounts, so the startup can stand on its own.

What we build

Small software companies, built to last.

One focused product per company, each tested before it is built and run by us after launch.

SaaS

Focused tools that save a specific team a specific hour.For example, invoice reminders for freelancers

AI tools

Narrow assistants that do one job well, with a person in the loop.For example, a review-reply assistant for local shops

Digital products

Templates, guides and courses that solve a problem on day one.For example, a pricing kit for new agencies

Principles

Your money, your accounts, your call.

Demand before code

Every startup idea is tested against real demand before anything gets built.

A human says yes

Spending, anything public and messages to people always wait for approval.

Portable by design

Each startup lives in its own accounts, from domain to payments, so it can stand on its own.

No fake proof

No invented reviews, user counts or logos. If it isn’t real, it isn’t on the page.

The startup engine

Reserve your founding price.

The first 25 subscriptions get the founding price. Reserve it on the waitlist and you keep it.

Your plan and founding price

€99a month, billed yearly

Reserved for you when early access opens. There is nothing to pay today.

One email when it opens. No spam, and you can unsubscribe at any time. Privacy